De Cultuur Bewust!-gids geeft toeristen en zakenlieden belangrijke informatie met betrekking tot de cultuur van alledag in het land van bestemming. Anders dan in de gebruikelijke reisgidsen wordt de lezer in deze reeks bijgespijkerd op het gebied van omgangsvormen, normen en waarden, hoe zich te gedragen en wat verwacht mag worden op zakelijk en sociaal gebied. Het zijn beknopte zakformaatgidsen met interessante wetenswaardigheden over het dagelijks leven. Een must voor iedereen die naar het buitenland gaat voor vakantie, studie of werk.
Kazakhstan, one of the largest countries on earth, was long hidden from the rest of the world behind the Iron Curtain, and continued to remain unnoticed among the "stans" of Central Asia that gained independence from the Soviet Union in the early 1990s. Now, twenty years later, it has emerged as a modern state with far-reaching ambitions. It has developed rapidly over the last decade, raising a brand-new capital in the middle of its vast, empty grasslands, and stepping up to take the leading position in the region. Blessed with great reserves of oil, gas, and mineral resources, it is politically and economically stable, and the richest country in Central Asia.
The seemingly endless expanse of the Kazakh Steppe takes visitors by surprise. In the east and southeast the terrain eventually changes to picturesque highlands and mountains, providing natural habitats for a number of rare animal and bird species. Once home to ancient civilizations, this immense land has yielded a wealth of archaeological artefacts.
The modern Kazakh people emerged from the rise and fall of a succession of medieval Turkic states before being absorbed into the Russian Empire. They were pastoral nomads, self-sufficient, free, and famously adaptable. Their openness and generosity of spirit have survived against all the odds of a grim history. Today Kazakhstan is open for business, and receptive again to outside cultural influences.
Culture Smart! Kazakhstan introduces Western readers to this complex, unknown people. It guides you through their traditions, customs, and social values. It describes how they behave at work, at home, at leisure, and on the street, and what they eat and drink. There are vital tips on communicating, and invaluable insights into Kazakhstan's dynamic business culture and economy.
